Blog

When it comes to SEO, we like to take a two-pronged approach to optimize a website for more visibility and, of course, more business. Prong #1: ROI. Bottom-of-Funnel Keywords The purpose of ROI keywords is to get you new business. For example, if you are a roofer, you...

My face ^^^ Whenever Google releases an algorithm change, stirring up the SERPs and causing havoc, I am sometimes interested but usually, not really. It doesn’t matter, anyway. If a Google algorithm change causes your site to fall in rankings, you’ve been approaching...

How to Tell if Your SEO Company is Working If you’re investing a lot of money or effort into your SEO campaigns, it’s only natural to wonder whether your investment is paying off. SEO success is sometimes hard to measure, as results aren’t always direct and immediate....

Should You Freak Out Over Core Web Vitals? No. The SEO landscape seems to be teeming with sales pitches showing low Google Pagespeed scores, and scaring people into paying a lot of money to get it "fixed". The truth is, it may not be broken. We've had a handle on this...

Going for the high volume keywords may seem like the strongest strategy. Money keywords = money business, right? Not always. It's certainly not a bad thing to rank nationally for a search term that has a search volume of 10,000. What is Search Volume? Search Volume is...

Having your website optimized for search engines doesn’t just make it easier to find. It makes your whole business look better. Period.

Everyone wants their website to be found on the first page of the search engine results immediately and they want 100 phone calls per day of cold new business. Me too! But websites and search do not work that way, unless you want to throw in a huge investment. Before...